I’m insecure about my blog traffic, I admit. Frequently I consider hanging it all up, logging off, and not returning. I can’t keep up with Twitter traffic, nor can I take the time to read every other Christian blog I’ve found that I’m interested in. And I know that successfully doing both would increase interest and traffic on my blog.
I also question the value. Is there anyone really listening? I’m a sports junkie and I see this on message boards as well. Someone will pontificate on a point about fan behavior, or attendance, or a blown call a ref made. For the most part, everyone agrees. In those forums, you’re essentially preaching to the choir. Christian blogging isn’t much different. It’s unlikely non-believers are reading my blog; though I suppose they could be, I know they don’t comment. Followers and commenters are like-minded. I read their blogs, they read mine, and we both nod our heads in agreement. Don’t get me wrong, I come away after reading about others’ convictions with new convictions of my own. And that’s the hope I have with this blog. But I wonder…
So what difference does this all make? Will I transform the church with my words? Will these thoughts lead anyone to Christ? Is this even the correct medium for this message? Of course there are others who have this nailed. They know how to increase traffic, know how to appropriately respond when traffic is down, and sincerely believe in the medium (and these were all just from Saturday!). But I’m not so easily convinced.
Then last week something strange happened. A blogger, with the power of the pen (or pixel), disrupted the plans for expansion of an NCAA Division-1 FBS (don’t ask) conference, called a bluff on a state legislature, and likely single-handedly changed the landscape of college football. And he’s not done. If you don’t follow college football and the BCS, I’m talking about Chip Brown and the drama that ensued last week as the Big 12 effectively dissolved, the PAC 10 added Colorado, and the Mountain West took a week to announce they were adding Boise State. And like I said, by the time you read this, there will likely be more changes announced. Granted, Chip Brown is no ordinary blogger, he worked for the Dallas Morning News for 10 years, but there was a lot of power in his words as he turned the rumor mill.
I’m reminded that our words have power, even if they are electronic rather than spoken. An encouraging word still has the power to encourage a reader. And a convicting scripture will still convict.
“Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen.” (Ephesians 4:29)
“As the rain and the snow
come down from heaven,
and do not return to it
without watering the earth
and making it bud and flourish,
so that it yields seed for the sower and bread for the eater,
so is my word that goes out from my mouth:
It will not return to me empty,
but will accomplish what I desire
and achieve the purpose for which I sent it.” (Isaiah 55:10-11)
So my questions to you Christian bloggers out there:
Who is your audience and what is the goal of your blog? (be sure to link your blog too!)